(Conceptual)
ACTIV is a conceptual fitness app designed to challenge ageist stereotypes and reframe perceptions of aging by celebrating the vitality, agency, and evolving lifestyles of older adults. The project aims to shift the narrative around aging from decline to empowerment through thoughtful, inclusive design. At its core, ACTIV is built to be intuitive and accessible, regardless of a user’s technological literacy. Its interface prioritizes clarity, ease of navigation, and personalization, ensuring that seniors of all backgrounds feel confident and supported in their wellness journey. The design language combines tasteful, contemporary aesthetics with engaging, age-appropriate fitness content and interactive features. From gentle movement routines to community challenges and wellness tracking, the app fosters a sense of autonomy and connection.
Web
Brand Identity
Digital Design
Creative Direction
Strategy
Year2024