The MAYHEM Ball Tour Merch
For Lady Gaga’s 2025 MAYHEM Ball Tour, myself aswell as Yung Studio worked along side Lady Gaga and her team to create a collection of merch assets that reinterpreted the tour’s chaotic and dark visual language, Each piece from graphic tees to tour-exclusive accessories was translated into detailed 3D product renders that reflected the tour’s raw, industrial energy later used across e-commerce platforms such as Spotify, Instagram and her own personal site. Working from flat artwork and physical samples in preproduction, we created each asset to accurately capture material qualities, fabric folds, finishes and details while enhancing them for a digital storefront. The result was a cohesive library of merchadise that elevated the online shopping experience, bringing a layer of depth that embodied the chaotic world of MAYHEM beyond the arena.
3D/CGI
Creative Direction
Digital Design
Strategy
StudioYung Studios
Year2025