(Conceptual)
Centered around creating a conceptual exhibition preview for Marina Abramović at the Museum of Modern Art (MoMA), the aim was to interpret and communicate the essence of Abramović’s provocative and emotionally charged performance art through a compelling visual identity and motion narrative. The work involved deep research into Abramović’s body of work, with a focus on themes of silence, presence, vulnerability, and the relationship between artist and audience. Drawing from these concepts, the exhibition preview was designed to evoke the intensity and intimacy of her performances while offering a speculative look into how her legacy could be experienced in a contemporary museum context.
Motion
Digital Design
Creative Direction
Strategy
Year2025