(Conceptual)
Reimagining the identity of Pandora as a contemporary audio streaming platform positioned to compete within today’s dynamic digital music landscape. By developing a new wordmark and visual system, the goal was to revitalize the brand while honoring the diverse and vibrant cultural history of music. The redesigned identity places artists at the core, amplifying their voices and creative contributions across every touchpoint. At the same time, it invites listeners into Pandora’s uniquely curated audio worlds spaces where discovery, storytelling, and personalization intersect. Bold typography and a modular layout system were central to the visual language, offering the flexibility to showcase an ever-expanding roster of content. The result is a brand identity that not only elevates the artist’s presence but also reflects the evolving richness of music culture today.
Web
Motion
Brand Identity
Digital Design
Creative Direction
Strategy
Year2025